I know there are many reasons to stop on this post and try to figure out the nuances of why people won’t listen to you, but this is a specific story about when I was caught in between a rock and a hard place with a designer that just refused to listen to my warnings…
Your WordPress site has thirty-seven plugins installed. You’re not entirely sure what twelve of them do. Three haven’t been updated in over a year. Two provide overlapping functionality. And when you run an accessibility scan, the results are a mess of heading structure errors, missing ARIA labels, and keyboard navigation problems. I’ve seen this nightmare…
A LinkedIn discussion caught my attention this week. The argument: small and mid-sized businesses are better off leaving WordPress for “easier” platforms like Wix. Less complexity. Faster builds. Lower maintenance. It’s a compelling pitch. And for some businesses, these platforms make perfect sense. I wanted to understand what “easier” actually delivers in practice. So I…
Most social media accessibility guidance stops at “add alt text to images.” That’s necessary, but it’s not sufficient. Your carefully crafted LinkedIn post might look perfect on your screen while being completely unusable for someone navigating with a keyboard, watching video without sound, or using a screen reader. B2B companies already worry about engagement rates,…
I ran an audit last month where a B2B company had seven H1 tags on their homepage. Seven different elements, all marked as the most important heading on the page. Google doesn’t know which one to trust. Screen readers don’t know how to build a logical outline. The site owner thought they were emphasizing important…
Your website looks incredible. The animations are smooth. The mega menu expands beautifully. The hero section has that parallax effect everyone’s doing. And 25% of your potential customers can’t use it. This isn’t about ugly websites being inaccessible. The opposite problem is more common: websites designed to win awards instead of serving users. Sites that…
Your accessibility scanner just gave you good news: “✓ All images have alt text.” Your compliance dashboard shows 95% compliant. You breathe a sigh of relief. SANscript’s CEO, AJ Niehaus, lands on your site. She’s legally blind and uses screen readers every day. She’s trying to look at your precision CNC machine. The alt text…
Last year at the Minnesota Council of Nonprofits Annual Conference, I sat in on a packed session about making everyday digital work accessible, this included PDFs, PowerPoints, and webpages. The presenter, Keeri Tramm, CPACC from Lifeworks Services, Inc., covered the fundamentals in a hands-on, beginner-friendly way. Good stuff. People were taking notes. During Q&A, I…
Here’s something most companies miss: they budget separately for SEO and accessibility compliance. Different vendors. Different timelines. Separate audits happening in parallel. Nobody realizes they’re creating duplicate work. A company hires an SEO consultant. Audit finds broken heading hierarchy, missing alt text, poor semantic HTML, unclear link text. Remediation plan says: “Fix your H1/H2/H3 structure….
A manufacturing company with $20 million in annual revenue launches a new website. The agency runs it through an accessibility scanner. The report comes back: 92% compliant. Six months later, they’re confused. Traffic is up. Time on site is up. But lead conversions are down 15%. Nobody connects it to accessibility. Why would they? The…