Insights You Can Use
Actionable insights on web accessibility, SEO, AI, and digital marketing for businesses that care about doing things right. Learn how to make your website work for everyone, get found by AI, and turn visitors into customers.
Why Did My Marketing Agency Pass Me to Junior Staff? The Hot Potato Problem Explained
A long while back, I waited 30 minutes at a coffee shop for some tea (I’m not a coffee drinker). The place was slammed because the corporate office rolled out a new breakfast sandwich initiative without properly training or scheduling their staff. The employees weren’t rude, but definitely overwhelmed. For instance, the person at the…
Stop Wasting Time on Facebook for B2B Marketing
I had quite the revelation today when I logged into Facebook. I scrolled for a few minutes and only saw ads and group posts. There wasn’t a single person that I either knew or was at least acquainted with in my feed. The place is a ghost town. To make matters worse, none of the…
What do I do when my web designer won’t listen to me?
I know there are many reasons to stop on this post and try to figure out the nuances of why people won’t listen to you, but this is a specific story about when I was caught in between a rock and a hard place with a designer that just refused to listen to my warnings…
How WordPress Plugins Break Website Accessibility (And How to Fix It)
Your WordPress site has thirty-seven plugins installed. You’re not entirely sure what twelve of them do. Three haven’t been updated in over a year. Two provide overlapping functionality. And when you run an accessibility scan, the results are a mess of heading structure errors, missing ARIA labels, and keyboard navigation problems. I’ve seen this nightmare…
Wix Accessibility Compliance Issues and WCAG Limitations
A LinkedIn discussion caught my attention this week. The argument: small and mid-sized businesses are better off leaving WordPress for “easier” platforms like Wix. Less complexity. Faster builds. Lower maintenance. It’s a compelling pitch. And for some businesses, these platforms make perfect sense. I wanted to understand what “easier” actually delivers in practice. So I…
How to Make Social Media Accessible
Most social media accessibility guidance stops at “add alt text to images.” That’s necessary, but it’s not sufficient. Your carefully crafted LinkedIn post might look perfect on your screen while being completely unusable for someone navigating with a keyboard, watching video without sound, or using a screen reader. B2B companies already worry about engagement rates,…
How to Get Cited by AI Search: Building the Foundation in Year One
You launched your website two months ago. You’ve published content, optimized for search, and now you’re waiting to show up in AI search results. You check ChatGPT. Nothing. You try Perplexity. Nothing. You search Google’s AI Overviews. Still nothing. Welcome to the reality of AI search citations. They don’t happen overnight. While optimized content on…
Your Headers Are Lying to Google
I ran an audit last month where a B2B company had seven H1 tags on their homepage. Seven different elements, all marked as the most important heading on the page. Google doesn’t know which one to trust. Screen readers don’t know how to build a logical outline. The site owner thought they were emphasizing important…
When Good Design Becomes Bad Accessibility
Your website looks incredible. The animations are smooth. The mega menu expands beautifully. The hero section has that parallax effect everyone’s doing. And 25% of your potential customers can’t use it. This isn’t about ugly websites being inaccessible. The opposite problem is more common: websites designed to win awards instead of serving users. Sites that…