Insights You Can Use
Actionable insights on web accessibility, SEO, AI, and digital marketing for businesses that care about doing things right. Learn how to make your website work for everyone, get found by AI, and turn visitors into customers.
SEO vs. AEO vs. GEO: What Actually Changed (And What Didn’t)
The marketing industry loves new acronyms. First it was SEO. Then came AEO. Now someone decided we needed GEO too. Every agency claims to be an expert in all three, and most B2B companies are left wondering if this is real or just repackaged consulting fees. Here’s my take after spending the last few months…
Why “Alt Text Present” Doesn’t Mean Accessible
Your accessibility scanner just gave you good news: “✓ All images have alt text.” Your compliance dashboard shows 95% compliant. You breathe a sigh of relief. SANscript’s CEO, AJ Niehaus, lands on your site. She’s legally blind and uses screen readers every day. She’s trying to look at your precision CNC machine. The alt text…
“Why Visit Our Booth!” Posts Miss the Entire Point
I see the same LinkedIn posts every time a major industry show approaches. “Excited to be at [SHOW NAME] next week! Visit us at booth 2847!” “Can’t wait to see everyone at [EVENT]. Stop by and say hi!” “We’ll be showcasing our latest solutions at booth 1634. Come check it out!” And I always ask…
The Reconnection Problem – How the Hell Do You Follow Up When Everything Changed?
You met 200 people at the tradeshow. You scanned their badges, shook their hands, had good conversations. They scanned your QR code and saw your well-structured website (Part 1). They researched you on Reddit and found you answering questions (Part 2). When they asked ChatGPT for recommendations, you got cited (Part 3). Now what? This…
Getting Cited by AI: How ChatGPT & Perplexity Choose Their Sources
Your prospect walks away from your tradeshow booth. Back at the office, they open ChatGPT and type: “Best CNC machining providers in the Midwest.” ChatGPT returns five recommendations. You’re not one of them. You spent $10K on the booth. You make 200 connections. You have the expertise. But when AI tools answer the exact question…
The Post-Tradeshow Authority Gap: Where Your Prospects Actually Research
This morning I needed to find a home inspector. I didn’t Google “home inspectors near me.” I went to Reddit. I searched r/TwinCities, found a thread from six months ago where someone asked the same question, read through the recommendations, and paid attention to which names got mentioned multiple times. The inspector who got seconded…
Why Your Tradeshow Investment Dies at the QR Code Scan
You just dropped $10,000+ on a booth at your biggest convention of the year. Four days of standing, shaking hands, giving the same pitch 200 times. You collected badge scans, handed out brochures, watched potential buyers scan your QR code for “more information.” Then what? They scan. They land on your generic homepage. They can’t…
The One Accessibility Thing Everyone Overlooks
Last year at the Minnesota Council of Nonprofits Annual Conference, I sat in on a packed session about making everyday digital work accessible, this included PDFs, PowerPoints, and webpages. The presenter, Keeri Tramm, CPACC from Lifeworks Services, Inc., covered the fundamentals in a hands-on, beginner-friendly way. Good stuff. People were taking notes. During Q&A, I…
How Accessibility and Search Issues Actually Share the Same Problems
Here’s something most companies miss: they budget separately for SEO and accessibility compliance. Different vendors. Different timelines. Separate audits happening in parallel. Nobody realizes they’re creating duplicate work. A company hires an SEO consultant. Audit finds broken heading hierarchy, missing alt text, poor semantic HTML, unclear link text. Remediation plan says: “Fix your H1/H2/H3 structure….