Insights You Can Use
Actionable insights on web accessibility, SEO, AI, and digital marketing for businesses that care about doing things right. Learn how to make your website work for everyone, get found by AI, and turn visitors into customers.
The Real Cost of Inaccessible Websites (Beyond Lawsuits)
A manufacturing company with $20 million in annual revenue launches a new website. The agency runs it through an accessibility scanner. The report comes back: 92% compliant. Six months later, they’re confused. Traffic is up. Time on site is up. But lead conversions are down 15%. Nobody connects it to accessibility. Why would they? The…
Repositioning SANscript: Accessibility and Search for B2B
I once spent an entire weekend (my wife and kids were out of town) doing QA and content work for a 1,000+ SKU website launch. The agency I’d hired had done a lot of the heavy lifting. But all the details? Apparently those were on me. Every product description. Every SEO element. Every broken link…