You launched your website two months ago. You’ve published content, optimized for search, and now you’re waiting to show up in AI search results. You check ChatGPT. Nothing. You try Perplexity. Nothing. You search Google’s AI Overviews. Still nothing. Welcome to the reality of AI search citations. They don’t happen overnight. While optimized content on…
I ran an audit last month where a B2B company had seven H1 tags on their homepage. Seven different elements, all marked as the most important heading on the page. Google doesn’t know which one to trust. Screen readers don’t know how to build a logical outline. The site owner thought they were emphasizing important…
The marketing industry loves new acronyms. First it was SEO. Then came AEO. Now someone decided we needed GEO too. Every agency claims to be an expert in all three, and most B2B companies are left wondering if this is real or just repackaged consulting fees. Here’s my take after spending the last few months…
Your prospect walks away from your tradeshow booth. Back at the office, they open ChatGPT and type: “Best CNC machining providers in the Midwest.” ChatGPT returns five recommendations. You’re not one of them. You spent $10K on the booth. You make 200 connections. You have the expertise. But when AI tools answer the exact question…
This morning I needed to find a home inspector. I didn’t Google “home inspectors near me.” I went to Reddit. I searched r/TwinCities, found a thread from six months ago where someone asked the same question, read through the recommendations, and paid attention to which names got mentioned multiple times. The inspector who got seconded…