A long while back, I waited 30 minutes at a coffee shop for some tea (I’m not a coffee drinker). The place was slammed because the corporate office rolled out a new breakfast sandwich initiative without properly training or scheduling their staff. The employees weren’t rude, but definitely overwhelmed. For instance, the person at the…
I know there are many reasons to stop on this post and try to figure out the nuances of why people won’t listen to you, but this is a specific story about when I was caught in between a rock and a hard place with a designer that just refused to listen to my warnings…
I see the same LinkedIn posts every time a major industry show approaches. “Excited to be at [SHOW NAME] next week! Visit us at booth 2847!” “Can’t wait to see everyone at [EVENT]. Stop by and say hi!” “We’ll be showcasing our latest solutions at booth 1634. Come check it out!” And I always ask…
You met 200 people at the tradeshow. You scanned their badges, shook their hands, had good conversations. They scanned your QR code and saw your well-structured website (Part 1). They researched you on Reddit and found you answering questions (Part 2). When they asked ChatGPT for recommendations, you got cited (Part 3). Now what? This…
You just dropped $10,000+ on a booth at your biggest convention of the year. Four days of standing, shaking hands, giving the same pitch 200 times. You collected badge scans, handed out brochures, watched potential buyers scan your QR code for “more information.” Then what? They scan. They land on your generic homepage. They can’t…
I once spent an entire weekend (my wife and kids were out of town) doing QA and content work for a 1,000+ SKU website launch. The agency I’d hired had done a lot of the heavy lifting. But all the details? Apparently those were on me. Every product description. Every SEO element. Every broken link…